If you’re running an store or have multiple offers you’d like to promote, Facebook allows you to showcase a range of products and services in a single ad. There 4 main ad types for products and services:

1. Multi-Product (Carousel Ads)
2. Dynamic Product Ads (DPA)
3. Canvas Ads
4. Collection Ads

Let's take a closer look at them and their unique purposes.

Multi-Product (Carousel Ads)

Having more images and links in a single ad opens up new opportunities to talk about your business and achieve different objectives.

You can have 2-10 square images or videos/slideshows in one ad. While initially intended for products but we've seen many service-based business uses the format in creative ways.

The anatomy of a carousel ad

Each image is a unique link to specific webpages but are related in some way.

It is extremely useful for eCommerce advertisers looking to promote multiple products from their store to cross and up-sell.

Dynamic Product Ads (DPA)

Facebook’s dynamic product ads are like re-marketing display ads on steroids. No kidding. They target users based on past actions (or inactions) on your website or app with a perfectly timed ad.

They come in both single image and multi-product formats:

Multi-image

Single Image

How Other Businesses are Benefiting From DPAs

Canvas Ads

Canvas is an interactive ad that lets users engage with your content on Facebook and is currently only available on mobile due to how we interact with mobile devices.

With Canvas, your target audience members can swipe through a carousel of images, tilt the image in different directions, and/or zoom in or zoom out by moving their fingertips. Canvas also loads 10 times faster than standard mobile web applications!

Burberry Used a Canvas Ad To Create A Lookbook

Collection Ads

A Facebook collection ad consists of a cover image or video, followed by several product images. This is a great option if you want to showcase a line of items but don’t want to overwhelm your audience. Collection Ads makes it easier for people to discover your offering in a visual and immersive way.

Cartier Used Collection Ads To Showcase Their Products