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Facebook & Instagram Advertising Program
INTRODUCTION
Introduction & How To Get The Most From Your Program (3:36)
Help us Serve You Better
Meet the Community
Join the NEW Facebook & Instagram Ads Members Group
BUSINESS MANAGER
What is Facebook Business Manager
How to open a Business Manager Account
Use Business Managers Foolproof Setup Guide (1:34)
How to create a NEW an Ad Account (0:46)
How To Import/Request Access to an Ad Account in Business Manager (2:39)
How to Import Your Instagram Account Into Business Manager (1:04)
How To Setup Billing Information Correctly (5:11)
How To Setup Your Payment Information
How To Manage Your Notification on Facebook, Email and Messenger App
How To Invite a Partner to Your Assets
Our 10 Step Setup Checklist
NEW FACEBOOK PIXEL
How to Setup the Facebook Pixel (7:31)
How To Check The Pixel Is Working Correctly
Training Your Pixel (2:40)
Custom Conversions: Setting up Your First Conversion (3:55)
Custom Conversion: Setting Up Your Second Custom Conversion (5:16)
AD FORMATS
Overview of this section
Creative Hub Walkthrough of Ad Formats (6:23)
Link, Story and Messenger Ad Formats (3:43)
Videos, Photo & Likes Ad Formats (0:32)
Lead Form Ad Format (2:14)
DPAs, Carousel, Canvas and Collection Ad Formats (3:35)
Mobile and Desktop Apps Install (0:15)
Store Visits, Event and Offer Ad Formats (0:33)
AUDIENCE FUNDAMENTALS
Audience Types
Before Purchase Touch Points Scenario (6:16)
Exercise: Your Most Frequent Touch Points On The Client's Journey
AUDIENCE INSIGHTS
How to Avoid The Audience Guessing Dilemma
Audience Insights Walkthrough (13:06)
Researching A Facebook Audience Worksheet
CREATING AUDIENCES
How to Create Facebook Audiences
Saved Audiences (7:14)
Custom Audiences (Based on Customer File, Website, App, Offline & Engagement) (6:48)
Lookalike Audiences (3:37)
Lookalike Challenge
How To Narrow Down Your Audiences
Managing Privacy
CAMPAIGNS
Ads Manager & Campaign Structures (4:26)
Placements, Device Types, Exclude Content and Publishers (4:37)
Budget & Schedule (6:04)
Ad Delivery Optimisation & Bidding Strategies
STRATERGIES
384 Launch Blueprint Method (41:30)
The Covert Charge: for conventions and hyper-targeting
Carpet Bomb Strategy: for local businesses
REPORTING, OPTIMISING & DELIVERY INSIGHTS
Facebook Ads Reporting in the Ads Manager (6:58)
Advanced reporting With Campaign Breakdown (4:55)
How To Measure And Evaluate Your Campaign Results? (2:34)
Frequency Caps (2:25)
Facebook Ads Manager for Excel (Office Add-on) (0:58)
FACEBOOK SUPPPORT
Advertiser & Billing Support
Request Review of Disabled Business Account
Feedback
Your Feedback
BONUS - Conversations with Facebook HQ
Fireside Chat - 25 July 2019 (65:57)
Introduction & How To Get The Most From Your Program
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